Smash Is RAD
Smash Is RAD was a Super Smash Bros. Melee netplay invitational that was organized to benefit the charity:
Rise Above The Disorder - www.youarerad.org
Social Media Marketing
I worked alongside Prem Thottumkara, an experienced esports media manager, to create all promotional materials for the event.
He created a Twitter account to promote the event, and with the intention to post all media there.
This video was the first piece of media produced to announce and promote the event.
To grow buzz and awareness, we made scheduled posts to promote commentators, sponsors, and players that would be a part of the tournament. All parties are very prominent within the Smash Bros. scene, and esports in general, so their inclusion in the event created a lot of interest and excitement.
